brand listening

I decided to see what people were saying about the brand of Meek Mill. For people who do not know about Meek Mill, he is in the rap industry and has recently had some brand damaging conflicts with rappers Drake and more recently 50 cent. I would guess Meek Mill's value proposition would to provide unique and different style of music that separates him from his competitors. A lot of people are posting memes about Meek fighting 50 cent and losing. There have been posts talking about Meek Mill and how he is donating $50k to the flint water crisis, an obvious attempt to get his brand name back up. Thirdly people are talking about Meek's new "dis" track that he recently released. If I was Meek Mill's brand manager I would probably tell him to stop picking fights with big name stars and focus on releasing better music. I would also try and get the media to focus more on his charitable donations and less on the conflicts between the other rappers.