Durecell Marketing Campaign

I read an article today that talked about P&G's marketing campaign and how they recently signed a deal with the NFL. The deal allowed for multiple P&G products to be sponsored by the NFL like Tide, Head and Shoulders and Vicks. Duracell is the most recent to start being sponsored by the NFL and wasting no time in getting big time athletes like Russell Wilson and Patrick Willis to do their commercials. The marketing challenge here is getting people to associate Duracell batteries with the NFL. I learned from this article that it can be a very useful tool to go out and get a big sponsor like the NFL if you have a big enough marketing budget.

http://attention2ads.com/post/33071049719/duracell-trust-your-power-campaign-the-trusted