StateFarm Marketing Campaign

This week I came across an article that was talking about the marketing campaign of StateFarm and how they have teamed up with the NBA to create the StateFarm assist team. The article was talking about how they originally started out with just Chris Paul whio is an All-Star point guard in the NBA, and StateFarm created Chris Paul's twin brother Cliff Paul, who is actually the same person dressed up and meant to be an All-Star insurance agent for StateFarm. They set a storyline of the two "brothers" have being separated at birth, one of them(Chris Paul) went on to be the best assist man on the basketball court in the NBA, and the second brother(Cliff Paul) went on to be the best assist man off the court for StateFarm. This add campaign started a few years ago and is still running, but they have piggy backed on to this storyline adding two more all star basketball players in Steph Curry and Damian Lillard(and their "twin brothers") along with Hall of Famer John Stockton and WNBA star Sue Bird to the StateFarm team. StateFarm ended up putting together a whole team of alter-ego StateFarm agents and created a whole storyline that stretched over the course of a few years. I think that what you can take away from this is that when you find something good in marketing you can really add to it and milk everything that you can out of that campaign.