The Benefits of Being the Cow

When reading "Purple Cow" there was one story that really stood out to me, the short story was The Benefits of Being the Cow. In this section of reading Seth Godin talks about how companies have to be risk takers and have to be remarkable, he kept hammering the point that safe is boring and dangerous. He is saying that if a business wants to be successful that the business has to be the purple cow and stand out. My favorite part in this section of reading was when Seth said that a business has to "milk the cow for everything its worth" and what I found to be the most important part when he said " create an environment where you can invent the net purple cow." This especially stood out to me because so many businesses find that initial purple cow that gets the business of the ground and running, but very few business are able to create another purple cow to keep them thriving. Most people and business stick with what they know and what got them started and play it safe, just as Seth was talking about. I think this is an extremely important lesson that can be used in all aspects of business and especially marketing. In marketing you have to be remarkable to catch peoples attention and get them to buy whatever product that person is trying to sell. The second part to that is that you can't stop being remarkable in marketing, If you find a remarkable marketing strategy you can only milk it for so long before it gets boring and you need to find the next purple cow. For example StateFarm found something remarkable in their marketing when they launched their add campaign of the StateFarm assist using Chris Paul as their main ad spokesman, great campaign and commercials that really turned popular. Now a few years later they added four other athletes to join the "StateFarm assist team" and they have really just played it out way to much.